Effective SEO Strategies for Insurance Agents

You’re in the business of selling insurance products and services to customers. So are your competitors. Stand apart, be discovered and create customers with strategic SEO for insurance agents.

How to Attract Customers

Customers spend a lot of time researching purchase options online. Therefore, it is critical that you appeal to them in this context. Two of the most important ways to attract customers is to educate them and to make them feel important. You do this by highlighting the products and services you offer that are most relevant to them. These are the ones that make them feel significant and cared for.

Where to Attract Customers

Words matter. You need the right words at the right time in the right place. The right words are the words that best describe your offerings and are ones that consistently rank highest on search engine results. Hence, the critical need for strategic SEO.

Search engines scour the depths of the internet looking for optimized wording. This means SEO can be applied across multiple platforms such as:

  • Websites
  • Blogs
  • Social Media: Facebook, Instagram, Twitter, YouTube, etc.

Content included in these platforms can be optimized to attract customers. You can apply SEO to photos, newsletters, podcasts and a host of other items that communicate your appeal and your customers’ value.

Stand apart from your competition with effective SEO strategies designed to attract customers by educating them and appealing to their sense of worth.